DYE CARRIER
Water is not used to carry the dye into the fabric. A different material is employed which is completely recovered after dyeing and reused for the next batch
Meet the Gussie Dress – your ultimate summer staple. This sleeveless tank dress is thoughtfully designed with an A-line silhouette for a relaxed, off-the-body fit that’s as comfortable as it is stylish. Made from 100% certified cotton, the Gussie feels soft and breathable, perfect for warm-weather days. Featuring two convenient side seam pockets and a removable waist tie, this dress offers versatility in styling—cinch the waist for a more defined look or wear it loose for an effortless, laid-back vibe. Ideal for casual summer outings, the Gussie Dress transitions seamlessly from beach days to brunch dates.
Wear this style with confidence—our entire Moke Summer '24 collection is crafted using innovative Clean Colour technology, which uses 95% less water in the dyeing process. Explore more about our commitment to sustainability below.
FEATURES
Introducing.....
At Moke, we’re constantly striving to improve our processes, and our latest partnership is truly a game-changer! The textile industry is known for its environmental challenges, contributing significant waste and pollution. That’s why we’re thrilled to introduce the use of Clean Colour technology, offering a sustainable alternative to traditional methods.
This innovative process allows us to produce clothing with a significantly lower environmental impact. By saving water, reducing emissions, and conserving electricity, we’re making strides toward a more sustainable future. But how does this revolutionary fabric come to life?
Water is not used to carry the dye into the fabric. A different material is employed which is completely recovered after dyeing and reused for the next batch
Clean Colour technology works at a temperature 20°C lower than the traditional method, reducing evaporation and energy consumption.
In this process, the fabric retains 95% of the dye, compared to 75% in traditional methods. No salt is needed to fix the dye, leading to shorter rinsing times.
Process time decreases by 50%, reducing energy consumption and CO2 emissions.
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