Lightweight breathable jacket and coat options that fold into their own pouch – perfect for travel or busy lifestyles.
Meet the Moke Founders
Moke Apparel is more than just a fashion brand—it’s a family story that spans generations and continents. Founded in 2013 by Keith Stevens, Sarah Jennings, and Hamish Stevens, our journey began in 1999 when our family left small-town Oamaru, New Zealand, for the bustling metropolis of Shanghai, China. This decade-long adventure opened our eyes to new cultures and inspired our love for fashion and business.
Keith’s expertise in the leather and apparel industry, Hamish’s extensive sourcing experience, and Sarah’s background in marketing and fashion came together to create Moke Apparel. We set out to design outerwear that blends functionality with style, offering size-inclusive, ethically sourced garments at accessible price points.
Today, Moke Apparel stocks over 200 retailers across New Zealand and Australia, with a growing online presence. We’re proud to be a New Zealand-owned, family-run business, and we thank you for being part of our journey!
Moke Apparel is more than just a fashion brand—it’s a family story that spans generations and continents. Founded in 2013 by Keith Stevens, Sarah Jennings, and Hamish Stevens, our journey began in 1999 when our family left small-town Oamaru, New Zealand, for the bustling metropolis of Shanghai, China. This decade-long adventure opened our eyes to new cultures and inspired our love for fashion and business.
Keith’s expertise in the leather and apparel industry, Hamish’s extensive sourcing experience, and Sarah’s background in marketing and fashion came together to create Moke Apparel. We set out to design outerwear that blends functionality with style, offering size-inclusive, ethically sourced garments at accessible price points.
Today, Moke Apparel stocks over 200 retailers across New Zealand and Australia, with a growing online presence. We’re proud to be a New Zealand-owned, family-run business, and we thank you for being part of our journey!
At Moke, we believe outerwear should do more than just protect you from the elements; it should inspire confidence and elevate your wardrobe. That’s why every piece is designed with a balance of practicality, comfort, and sophistication. We’re proud to offer size-inclusive styles that cater to all body types, ensuring everyone can enjoy our signature blend of form and function. We also focus on the small details – from refined stitching to carefully selected hardware – that give our outerwear a polished, elevated look that sets it apart. We’re here to make functional fashion feel fabulous.
Our mission is to empower you with outerwear that’s stylish, durable, and ready for anything life throws your way. As we grow, our commitment to innovation and sustainability remains at the core of everything we do.
At Moke, we believe outerwear should do more than just protect you from the elements; it should inspire confidence and elevate your wardrobe. That’s why every piece is designed with a balance of practicality, comfort, and sophistication. We’re proud to offer size-inclusive styles that cater to all body types, ensuring everyone can enjoy our signature blend of form and function. We also focus on the small details – from refined stitching to carefully selected hardware – that give our outerwear a polished, elevated look that sets it apart. We’re here to make functional fashion feel fabulous.
Our mission is to empower you with outerwear that’s stylish, durable, and ready for anything life throws your way. As we grow, our commitment to innovation and sustainability remains at the core of everything we do.
Keith Stevens is the heart and soul of Moke Apparel, bringing decades of sales, apparel and management expertise to the team. Born and raised in Oamaru, New Zealand, Keith climbed the ranks to become General Manager of Waitaki Leathers at just 28.
In 1999, he packed up his family and moved to Shanghai, where he spent over a decade building invaluable relationships in the global fashion industry as GM of Richina Leathers. Keith’s sharp business sense, entrepreneurial spirit, and ability to foster meaningful connections laid the foundation for co-founding Moke Apparel. Since then, he has been instrumental in shaping the brand into the success it is today.
When he’s not in the office or out on the road meeting customers, Keith loves making the most of life in New Zealand. You’ll find him white baiting by the river, tending to his veggie garden, exploring the country with Lynn (his wife) in their campervan, or chasing after his four energetic grandkids.
Keith’s enthusiasm, experience, and down-to-earth nature make him a cornerstone of the Moke team.
Keith Stevens is the heart and soul of Moke Apparel, bringing decades of sales, apparel and management expertise to the team. Born and raised in Oamaru, New Zealand, Keith climbed the ranks to become General Manager of Waitaki Leathers at just 28.
In 1999, he packed up his family and moved to Shanghai, where he spent over a decade building invaluable relationships in the global fashion industry as GM of Richina Leathers. Keith’s sharp business sense, entrepreneurial spirit, and ability to foster meaningful connections laid the foundation for co-founding Moke Apparel. Since then, he has been instrumental in shaping the brand into the success it is today.
When he’s not in the office or out on the road meeting customers, Keith loves making the most of life in New Zealand. You’ll find him white baiting by the river, tending to his veggie garden, exploring the country with Lynn (his wife) in their campervan, or chasing after his four energetic grandkids.
Keith’s enthusiasm, experience, and down-to-earth nature make him a cornerstone of the Moke team.
Sarah Jennings is a driving force behind Moke Apparel, Having grown up with the brand, Sarah has immersed herself in many aspects of the business. Mastering everything from ecommerce and design to operations and strategy. Born in Oamaru, Sarah moved to Shanghai at 13, where she attended Yew Chung International School and later studied Chinese Language at Jiao Tong University. After completing her degree in Marketing Management at Otago University, Sarah ventured back to Shanghai to work for NZTE at the World Expo and then as an account manager for a French/Chinese marketing research firm.
Her experiences living and working in one of the world’s fashion capitals sparked a love for the fashion industry, As one of 3 creative directors, Sarah also plays a key role in designing and curating Moke’s seasonal collections, ensuring each piece reflects the brand’s commitment to style and functionality.
When she’s not in the office, Sarah’s life is full of action with her husband and three kids: Remy (9), Leo (7), and Indi (5). Whether it’s running around after them or juggling school drop-offs, she thrives in the beautiful chaos of family life – Still trying to figure out this whole work-life balance thing! (Any tips? Ha). If she is not spending time with her family, you will most likely find her listening to her favourite podcasts, watching the latest season of the real housewives or hanging out with friends.
Sarah's dedication and hands-on approach make her an invaluable leader shaping the future of Moke Apparel.
Sarah Jennings is a driving force behind Moke Apparel, Having grown up with the brand, Sarah has immersed herself in many aspects of the business. Mastering everything from ecommerce and design to operations and strategy. Born in Oamaru, Sarah moved to Shanghai at 13, where she attended Yew Chung International School and later studied Chinese Language at Jiao Tong University. After completing her degree in Marketing Management at Otago University, Sarah ventured back to Shanghai to work for NZTE at the World Expo and then as an account manager for a French/Chinese marketing research firm.
Her experiences living and working in one of the world’s fashion capitals sparked a love for the fashion industry, As one of 3 creative directors, Sarah also plays a key role in designing and curating Moke’s seasonal collections, ensuring each piece reflects the brand’s commitment to style and functionality.
When she’s not in the office, Sarah’s life is full of action with her husband and three kids: Remy (9), Leo (7), and Indi (5). Whether it’s running around after them or juggling school drop-offs, she thrives in the beautiful chaos of family life – Still trying to figure out this whole work-life balance thing! (Any tips? Ha). If she is not spending time with her family, you will most likely find her listening to her favourite podcasts, watching the latest season of the real housewives or hanging out with friends.
Sarah's dedication and hands-on approach make her an invaluable leader shaping the future of Moke Apparel.
Hamish Stevens’ adventurous spirit, talent for building strong relationships, and extensive industry experience have been key to his role as Moke Apparel’s Sourcing and Production Director, where he plays a pivotal part in driving the brand's success.
After finishing school in New Zealand, Hamish joined his family in Shanghai, where he took on an entry-level role in the apparel industry. Over 15 years, he worked his way up the ladder to become the Asia sourcing director for one of the world’s largest apparel groups, gaining invaluable relationships and experience in quality control, construction, and sourcing techniques. His hands-on approach and deep understanding of the manufacturing processes have helped shape Moke’s reputation for creating outerwear that excels in both style and performance.
Now back in New Zealand, Hamish not only leads innovation and product sourcing but also serves as one of three creative directors, helping to design and curate Moke’s seasonal ranges. His attention to quality and detail ensures Moke’s outerwear stands out for its craftsmanship and durability.
When he’s not working on Moke's next top seller, you will find Hamish at the bowling club, catching up on his favourite podcasts or spending time with family.
Hamish is an instrumental member of the team, bringing both strategic insight and creative direction that help shape the future of Moke Apparel.
Hamish Stevens’ adventurous spirit, talent for building strong relationships, and extensive industry experience have been key to his role as Moke Apparel’s Sourcing and Production Director, where he plays a pivotal part in driving the brand's success.
After finishing school in New Zealand, Hamish joined his family in Shanghai, where he took on an entry-level role in the apparel industry. Over 15 years, he worked his way up the ladder to become the Asia sourcing director for one of the world’s largest apparel groups, gaining invaluable relationships and experience in quality control, construction, and sourcing techniques. His hands-on approach and deep understanding of the manufacturing processes have helped shape Moke’s reputation for creating outerwear that excels in both style and performance.
Now back in New Zealand, Hamish not only leads innovation and product sourcing but also serves as one of three creative directors, helping to design and curate Moke’s seasonal ranges. His attention to quality and detail ensures Moke’s outerwear stands out for its craftsmanship and durability.
When he’s not working on Moke's next top seller, you will find Hamish at the bowling club, catching up on his favourite podcasts or spending time with family.
Hamish is an instrumental member of the team, bringing both strategic insight and creative direction that help shape the future of Moke Apparel.
